Jeffrey M. Kaplan

About the Author Jeffrey M. Kaplan


Trends

Driving Digital Transformation by Making Citizen Developers Heroes

Corporate executives know that if they don’t transform their companies into digital enterprises they’re going to be at a significant competitive disadvantage. Yet many corporate leaders have been unable to make significant progress transforming their organizations. Many executives have found that changing their corporate cultures is a lot harder than adopting cloud-based applications and services.

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Cloud Computing

Salesforce Reshuffles SaaS, PaaS in Internet of Things and AI

It can be a full-time job trying to keep up with Salesforce’s newest cloud offerings. However, it is always worth the effort, because the company’s pronouncements are often early bellwethers of the future direction of the software industry. This has become particularly true with respect to the company’s evolving efforts to penetrate and gain a prominent position in the AI and IoT markets.

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Cloud Computing

Is SaaS Slipping Into the Legacy App Abyss?

Everywhere you look, organizations are shifting their software acquisition preferences and policies away from traditional, on-premises legacy applications to a new generation of on-demand SaaS solutions. Although I was an early advocate, I’m becoming concerned that many leading SaaS vendors and their enterprise customers are taking actions that significantly compromise SaaS’ fundamental value.

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Cloud Computing

Reinventing Online Marketplaces in the Cloud

In the cloud, showcasing the partner ecosystem in an online marketplace has become an imperative. Salesforce has been in the vanguard of this trend. Since its inception in 2005, the AppExchange has grown to include more than 3,000 partner solutions that augment Salesforce’s growing portfolio of cloud services. AppExchange has strengthened significantly Salesforce’s position in the marketplace.

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Trends

Next Downturn Could Have Silver Lining for IoT

Although nearly every research study and industry survey suggests the Internet of Things market is growing rapidly, plenty of companies are holding back from pursuing IoT opportunities, for a variety of reasons. Ironically, the possibility of a long-overdue financial downturn in the next few years could force executives to put aside their apprehensions and finally launch new IoT initiatives.

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Trends

What Do the Academy Awards, AWS and AI Have in Common?

As the tug of war between humans and machines escalates, we’ve become witnesses on nearly a daily basis to events that suggest there won’t be an ultimate winner or loser in this existential battle for survival and supremacy. Just take two little human mistakes that recently received worldwide attention because of the power of today’s technology to magnify their impacts on a global scale.

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Cloud Computing

The Crystallization of Salesforce’s IoT Strategy

While the general public’s fascination with technology largely has been focused on the latest connected products unveiled at the recent CES conference in Las Vegas, many companies are trying to figure out where the real business opportunities lie in the long-awaited rise of the Internet of Things. One of the early proponents of IoT’s unprecedented potential was Salesforce.com.

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Cloud Computing

How Amazon Could Reshape More Industries in 2017

Anyone who attended the recent AWS re:Invent conference — or watched many sessions online, as I did — probably is still trying to absorb the full implications of all of the company’s initiatives unveiled at the event. Although AWS already has redefined the computing and software development industries fundamentally, with its groundbreaking IaaS offerings, it isn’t resting on its laurels.

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Trends

Deconstructing the Software Business

The disruption of the IT and software industry by the rapid rise of cloud and SaaS continues to take a toll on the biggest players in the business. In their latest round of desperate moves to reposition themselves in the radically changing marketplace, the major companies of the past have been willing to relinquish many of their software assets to refocus their efforts on new market opportunities.

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Opinions

Redefining the Vendor-Customer Relationship in the IoT

The advent of a brave new world of connected products and services in the Internet of Things is forcing organizations of all sizes across nearly every industry to reconsider how they will interact with their customers in the future. As a consequence, a growing number of companies are thinking about how they have to redefine their businesses to better serve their customers going forward.

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