In this age of tech industry consolidation, one has to wonder what will happen with the pace of innovation as a few large companies begin to dominate. In personal computers, the WinTel marriage continues to control the technology, while Dell, HP and Lenovo control the devices. Similarly, in smartphones, Apple and Samsung, which both design their own chips and devices, dominate the market, especially in North America. It is natural for market leaders to emerge as technologies and markets mature. However, that maturity often is accompanied by a change in the strategy of key players.